![]() “We just chucked on our suits and went straight to the cinemas…It was very spontaneous. We wanted to do it just for fun,” Hirst told Variety. “My mate saw one of the first videos that was quite small at the time. “The Rise of Gru” released in theaters in Australia on June 23, giving Hirst and company a head start on the trend before the film became available in other territories. Hirst’s video, which features a swath of young people in suit jackets moving up an escalator, has accrued more than 8.5 million views over the past week. ![]() ![]() □īill Hirst, a teenager in Sydney, Australia, created one of the first posts on TikTok to take part in the trend. To everyone showing up to in suits: we see you and we love you. “To everyone showing up to ‘Minions’ in suits: we see you and we love you,” Universal wrote. Dubbed with the title #Gentleminions, the hashtag has accrued 5 million views on TikTok, gaining such a level of prominence that Universal Pictures, the distributor behind the “Despicable Me” spinoff, issued a formal acknowledgement of the trend. A new trend on TikTok and Twitter took shape over the past week, with groups of young moviegoers dressing in formal attire to attend “Minions: The Rise of Gru” in style.
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